How to improve the on-site exhibition effect of Korean booth construction must read

Why do companies participate in the construction of Korean exhibition booths? Why do we need to market through exhibitions? What are the benefits of participating in exhibitions? It can be said that exhibition marketing is the most popular marketing method among enterprises.

There are three main benefits:

Firstly, in order to enhance brand image and product sales, exhibitions can showcase a company's brand value and expose the product's visibility.

Secondly, increase interaction with customers. During the exhibition, the company can communicate face-to-face with customers to increase trust and stickiness towards them.

Thirdly, the analysis of the industry situation provides a good opportunity for companies to conduct on-site research on competitors at exhibitions in Korea. By observing and listening, they can gain a more comprehensive understanding of the industry's development trends and information.

Many companies have made detailed preparations before participating in various exhibitions, but there are also some companies that are participating for the first time and do not have much experience. Here are some suggestions from the editor for first-time exhibitors for your reference.

1、 Exhibition booth

As the saying goes, people rely on clothes, and horses rely on saddles. A booth plays a crucial role in the success or failure of a company's exhibition. The audience naturally prefers to visit the most beautiful and orderly booth. Before understanding a company's products, they will judge the quality of the company based on the level of the booth. Even if a company's products are very good, displaying them on poorly designed Korean exhibition stands is equivalent to having very poor products. Therefore, it is very important to value booth design, highlight personal characteristics, stand out among numerous booths, showcase corporate image, and correspondingly launch corporate products. What are the specific processes and steps displayed at the booth?

Firstly, in the early preparation stage, the client needs to communicate with the exhibition company and send the exhibition brochure to understand the relevant regulations, with a focus on their height limit and reporting time.

Secondly, during the booth design phase, communicate the booth design requirements with the design company and have the construction company showcase the products according to your requirements to ensure the best display effect. According to statistics, customers' visual memory of the product accounts for 39% of the total, so choosing good exhibits can attract customers' attention and achieve better exhibition effects.

Thirdly, after signing the contract, draw construction drawings according to the plan, verify product dimensions, and ensure compliance with requirements.

Fourthly, during the construction and production phase of the Korean booth, the design company can be requested to take some photos of the factory's production to ensure that the construction proceeds as planned.

Fifth, on-site inspections can be conducted on booth construction. During the construction process of the Korean booth, corresponding drawings can be viewed. After the construction of the Korean booth is completed, it can be inspected. Finally, it is necessary to find a professional construction company to ensure that you have no worries throughout the entire booth construction process.

Here are some suggestions for a 9-square meter standard booth:

Firstly, create a clear and concise background poster for our booth, listing our core strengths and highlighting our highlights, without being too complicated.

Secondly, create several product introduction videos, rent a TV on site, and take turns playing them to attract customers.

Thirdly, we can edit product images and videos into product IDs through our website or official account. The more detailed the product ID, the better. Generate a QR code and print it out, and place it on our Korean booth for customers to scan and view. With just one code, customers can see all the information about this product.

2、 Pre exhibition training

Excellent exhibitors can not only improve the sales performance of Korean exhibition construction, but also enhance the effectiveness of Korean exhibition construction. Exhibitors should have the following basic conditions: a deep professional knowledge reserve of the company's products and technology, strong self-confidence and adaptability, outgoing personality, and easy communication with others.

It is important to form a team to participate in the exhibition and be responsible for introducing the advantages of the exhibited products to the audience. Participating in exhibitions is a challenging task, especially in terms of physical health, so it is important to choose proactive and energetic employees.

The proportion of exhibition effects mainly depends on the participants, and exhibition training is also important. It is divided into eleven parts:

1. Company Exhibition Purpose and Target Training

2. Booth etiquette training

3. Exhibition process training

4. Exhibition Business Communication Training

5. Management skills of potential customers

6. On site customer trading skills

7. Product knowledge training

8. Effective customer identification skills

9. Exhibition Tasting and Demonstration Techniques

10. Efficient post exhibition tracking technology

Conduct pre exhibition drills half a month before the exhibition to determine the number of booth staff. According to professional statistics, about 12% -18% of visitors will search for similar products at Korean exhibitions, of which 25% -45% of 12% -18% will enter the same booth. If calculated based on 10000 visitors per day and booth area, approximately 500-1000 visitors will come to your booth. The number of booth staff will be determined based on the reception of 50-80 people per hour and the communication time with each customer.

3、 Pre exhibition invitation and marketing

1. Inviting old customers to exhibitions can enhance relationships with them, further understand their needs, introduce the company's new products or other products that have not yet been purchased, stimulate their new interests, promote new product cooperation, and facilitate more cooperation and long-term partnerships.

2. Inviting interested customers who have not yet reached a deal or have development goals can help them better understand the company and products, sales personnel, communicate directly with customers face-to-face, clearly understand each other's needs, and promote new customer orders.

3. Inviting customers to visit the exhibition can increase the number of visitors to the booth. Everyone has a desire to attract more visitors, and the more popular a booth is, the more it can attract the attention of professional visitors. Whether out of curiosity or admiration for the company's strength, it will attract more attention and be very beneficial for developing customers. Shooting popular scenes on site can preserve exciting moments for future promotions.

4. Introducing our participation in exhibitions to clients is also a reflection of our company's service and strength.

When inviting clients, we need to inform them of the exhibition name, exhibition time, location, exhibition hall number, and booth number. For those who want to come, our organizers can assist them in applying for exhibition invitations, pre naming, providing detailed transportation routes, booth floor plans, etc., to facilitate customers in finding your booth.

In addition to inviting old and new customers, exhibitors should also do a good job in marketing before setting up the exhibition in Korea. For example, when all business personnel of the company send information to customers, they should carry the company's exhibition information (exhibition name, location and time, booth number), publish the company's upcoming exhibition information on the company website, official account, Tiktok, etc., and post some promotional information. For example, during the construction period of a Korean exhibition, if a customer orders products at the Korean exhibition site, what is their discount to attract customers to place orders at the Korean exhibition site.